What is digital marketing?

Digital marketing means promoting your product or service online. People use mobiles, PC, and laptops, so showing your business on the same platform is called online marketing.

We can do this through Google, Facebook, Instagram, YouTube, website, or email.

For example, suppose I want to promote my online marketing services to people. In that case, I can show my service to people through Facebook, Instagram, email or website so that they can know about my services, this is called virtual marketing.

Why is digital marketing important?

Today, everyone logs in through their phones. If we do not make our business digital with technology, our business will be left behind. Through internet marketing, we can show our advertisement to more people for less money. And through online marketing, we can make our brand famous.

Earlier, people used to advertise in newspapers, radio, or TV, which was very expensive and not everyone could afford it, but internet marketing is cheap and easy too. Through this, you can reach more people at less cost, even if your shop is in a small place. People come from very far, through this, you can reach your customers in the whole city or state, or any country. In today’s digital era, to achieve business success, online marketing is crucial.

Types of digital marketing

Search Engine Optimisation (SEO)

Search engine optimization means making your website appear at the top. Just like we search on Google for the best digital/internet marketing services in Delhi, if my website appears on top of Google, there are high chances that they will contact my services.

• Website visibility increases
• We get free traffic
• Our website will be popular in the long term. If there is a larger crowd, then there is more benefit

Social Media Marketing (SMM)

Social media marketing means promoting your business on apps like Facebook, Instagram, and LinkedIn. Though we can do it

• Posting reels or stories
• Making daily posts
• Running paid ads
• Replying more to people’s comments
• Running campaigns

Nowadays, people are active on social media all the time, so social media is a smart move to promote your business.

Google Ads (PPC – Pay Per Click)

PPC is such a model where you pay only when someone clicks on your ad. Google Ads is a very popular platform. Benefits of ppc – 

• Instant traffic
• Targeted audience
• Full control over the budget
• Content marketing

In this digital age, content is always called king, that is, creating such content which people find helpful, like blogs, youtube videos, tips, etc.

The purpose of writing content is that people consider you an expert and build business trust. For example, if you write a blog on the top 5 smartphones under 15000, then people will read it and contact you to get a call. This is called smart/ digital marketing.

Email Marketing

When you send helpful information and offers to people via their email, it is called email marketing. It does not cost much money, but its result is very strong. Tips

• Send short and clear emails
• Write a CTA (call to action) along with offers or updates
• Collect emails from the website forms of people

Affiliate marketing

Affiliate marketing is a partnership model where you tell someone to promote your product and take commission on every sale. For example, a blogger shares the link of your website and whatever sale is made from that link, you can give him 10 percent commission. 

There are many advantages of doing affiliate marketing, like there is no need of any investment to start it, and through this, one can earn money even while sitting at home. The more the sales, the more the income; one of its advantages is that it is a very good option for freelancers and bloggers; to start this join any affiliate program and you can get the affiliate link; after that link it to your website or Youtube channel and share it; then whenever you have sales you will get commission.

How does digital marketing work?

The process of digital promotion/marketing is like a funnel. 1 attraction – like People visit the website through Google or social media

• Engage- Good content creates their interest
• Convert – Offers buttons or contact to create customers
• Retain – Email support or service makes them loyal customers
• Tracking and improving results
• Digital marketing is such a discipline that has become necessary for every small or large business. If someone has the right strategy, a good audience, and good content, then any business can grow online very fast.

Benefits of digital marketing for small businesses.

If your business has just started on a small level, then digital/onlinemarketing is the best option

Promotion on a low budget

• Social target of your city or area
• Competition is possible with big companies
• Real-time data can be collected
• Online marketing trends of 2025

In the coming time, digital/virtual marketing is going to grow very fast. Here are some popular trends

•  AI and chatbots (auto reply & smart marketing)
•  Voice search (ok google)
•  Short videos (reels and shorts)
•  User-generated content (people promote your product themselves)
•  Personalized ads ( the user wants to see only that)

How to start digital marketing

• First of all, decide on your goal
• Learn some basic skills like SEO, SMM, PPC, and content marketing
• Create your website, page, or account
• Tools like Canva or google analytics
• Try freelancing
• Consistent or updated with trends

Internet marketing is not a magic start, small but start today

Online marketing is a skill that can be easily learned by anyone, be it a student ,a housewife or a business owner. You can start it with a mobile or Laptop and an internet connection. If you practice well, this skill can enhance your business and give you financial freedom.

for more information you can visit https://www.investopedia.com/terms/d/digital-marketing.asp

Conclusion

In today’s digital world, if your business is not online, then you are missing out on a great opportunity to grow your business. Digital marketing is not just a skill, it is a hope. The biggest thing for every small business or startup is that you do not have to spend a lot of money on it, nor do you have to become a technical expert.   

     All you need is the desire to learn, the courage to start, and a little patience. Whether you are a business owner, a student, or are dreaming, start small, work a little more, have a little faith in yourself, and if the path seems difficult at any time, we are with you. Just click on my home page, https://godigitalmediaz.com/

Frequently asked questions (FAQ)

What is digital marketing?

To promote your business online through Google websites and social media.

How much does it cost?

You can start with 500-1000 a week

How soon will I see results?

Ads show fast results, SEO takes 3-6 months

Do I need a website?

Not always, but it’s better for trust and growth

Is running ads enough?

No, you also need good content and strategy

What are the main types?

SEO, SMM, Google Ads content, and email marketing.